So, You Want to Diversify? You Might Be Making a Mistake
Diversification is treated as a business virtue so unquestioned it borders on dogma. Expand the product line. Enter new markets. Hedge every risk. Spread exposure everywhere. Yet for many entrepreneurs, diversification may actually bring more risk than it solves. We examine whether more really is safer, and explore why simplicity, not spread, is often the real competitive advantage. Diversification makes perfect investment sense – but it doesn’t always make business sense.








